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Collete vs J.Crew. Online Store Fronts.
The other night while I was researching on the net, I came across the online store front for “Colette”. Since I have no prior history with the brand, product line or reputation my reaction to their...
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5 Frustrations of the Mobile Shopping Experience
Tis the season for online shopping, and this year in particular seems to have marked itself as the season for online mobile shopping. As the mobile marketplace evolves, and more and more people are...
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3LiveShop, A New Kind of Online Shopping Experience.
It takes a lot to get me to say this is has the potential to reshape an entire industry, or our behavior and experience with a particular service. I have a feeling that 3Live is going to be one of...
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Shop Virtual Super Markets with QR Codes.
I came across this video on YouTube today and was blown away by the figures at the end of it. This is a great example of integrating an online shopping experience with a traditional bricks and mortar...
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IKEA’s 2013 Catalog Goes Interactive, thanks to McCann-Erickson.
IKEA has always been a forward thinking company and a company that has embraced internet marketing and interactivity from the early days of online shopping. This latest foray is another great example...
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Superfront Dressing up Ikea Cabinets.
I am actually surprised that no one else has done this yet. Swedish firm, Superfront has hitched their wagon to a solid, simple idea – Lets enhance Ikea storage modules. Superfront designs and...
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